Sony Corporation and TCL Electronics have signed a memorandum of understanding to move forward with discussions on a strategic partnership in the home entertainment field.
Under the proposed plan, the two companies intend to establish a joint venture that will assume Sony’s home entertainment business, with TCL holding 51% and Sony holding 49%. The new company would operate globally, overseeing product development, design, manufacturing, sales, logistics, and customer service for products such as televisions and home audio equipment.
The joint venture is expected to leverage Sony’s picture and audio technologies, brand value, and operational expertise, alongside TCL’s display technology, global scale, and cost-efficient supply chain. Products are planned to continue carrying the Sony and BRAVIA brand names.
Sony and TCL aim to finalize binding agreements by March 2026. If completed, the new company is expected to begin operations in April 2027.
