The HUAWEI Pura 80 Ultra is currently the King of Mobile Photography
Anyone can be a creator today thanks to smartphones now capable of shooting pro-level content. Actually, a lot of people whether they are a consumer or a pro, are now using their smartphones to capture photos and videos instead of dedicated professional cameras. But while many smartphones can offer the most basic camera needs of a consumer, the HUAWEI Pura 80 Ultra is different. Because it’s designed to replace your professional camera thanks to its powerful camera features.Â
This smartphone offers a next-level imaging hardware that sets a new standard in mobile photography. And with its #1 DxOMark ranking, this flagship device proves that it’s built for serious creators who demand the best on their smartphone. This also solidifies HUAWEI’s position and continued domination in the smartphone photography industry.Â
Capturing Photos and Videos with a Pro-Level Camera
The HUAWEI Pura 80 Ultra debuts the world’s first Switchable Dual Telephoto Camera. It delivers a 3.7x and 10x optical zoom using a 1-inch Ultra Lighting HDR Camera. This innovation from HUAWEI can ensure a consistent color and brightness, even when switching between zoom levels on the smartphone. It’s an industry-first that allows creators to shoot from any distance without compromising quality.
The 1-inch Ultra Lighting HDR Camera is the largest in any smartphone today and actually, it’s even bigger than sensors found in some professional cameras like RED’s cinema rigs worth $20,000. With an impressive 16EV dynamic range, it captures balanced details in both shadows and highlights, making videos look more cinematic and lifelike similar to pro-level cameras out there. Just check out some of our photo and video samples that we took using the smartphone:
The video quality is phenomenal as well. Shooting at 4K@60fps was a breeze and the quality was consistent whether that’s 1x, 3.7x, or 10x. Check out some of the sample videos that we took using the smartphone:
Whether shooting in daylight, indoors, or low-light conditions, the Pura 80 Ultra’s Ultra Lighting Camera ensures every frame stays bright, sharp, and richly detailed. Paired with HUAWEI’s Ultra Chroma XMAGE Color System, the device reproduces true-to-life colors. Recently, I used the smartphone to shoot the northern lights and it was beautiful.
A Tough and Beautiful Design That Works
Beyond performance, the HUAWEI Pura 80 Ultra exudes luxury. The smartphone is available in Prestige Gold and Golden Black. It features a fusion of art and technology with an inspiration of fine jewelry craftsmanship.
Its 6.8-inch HUAWEI X-True Display boasts up to 3000 nits peak brightness and a smooth 1–120Hz adaptive refresh rate. This combination can ensure that the smartphone can display clear visuals and content even under harsh sunlight. This makes it perfect for creators shooting on the go.
As for the durability, the HUAWEI Pura 80 Ultra features the 2nd-Gen Crystal Armor Kunlun Glass that offers 25x better and tougher drop resistance and 16x improved scratch protection, while IP68 & IP69 ratings. This means that the smartphone is ready for rain, dust, or adventure.
As for the battery, the smartphone is powered by a 5170mAh battery that supports 100W wired and 80W wireless HUAWEI SuperCharge. This is actually a pretty large battery so creators can shoot, edit, and publish all day without worrying about battery life.
AI Features That Simplify Creation
The Pura 80 Ultra isn’t just about hardware, it also comes with AI. Features like AI Removal, AI Best Expression, AI Long Exposure, and AI Scene Optimization make content creation smoother and faster.
AI Removal in action:
The AI Removal tool lets you erase unwanted objects from photos with just a tap, while AI Scene Optimization automatically adjusts lighting, exposure, and color balance for stunning results in any condition. Together, these AI features built-in to the smartphone lets creators focus more on the story and less on post-production.
How It Fits a Creator’s Workflow
For creators like me, the HUAWEI Pura 80 Ultra fits perfectly into an all-in-one workflow. I shoot, edit, and also publish on the smartphone.
Using apps like Filmora or Capcut directly on the device, I can capture professional grade videos, make quick edits, and upload them instantly to JamOnline and social platforms. The smartphone’s powerful AI tools reduce production time significantly, and the battery easily lasts through a full day of content creation.
To put it simply, the HUAWEI Pura 80 Ultra is my ultimate creative companion. Whether I’m shooting videos for JamOnline, capturing product photos, or filming at events, this device handles it all seamlessly.
It’s an all-in-one device
To recap, the HUAWEI Pura 80 Ultra stands out compared to other smartphones out in the market thanks to the industry-first Switchable Dual Telephoto Camera for consistent zoom quality, 1-inch Ultra Lighting HDR Camera with 16EV dynamic range that ensures a top-notch brightness and details, Ultra Chroma XMAGE Color System for natural, vivid colors, 2nd-Gen Crystal Armor Kunlun Glass for amazing durability and an AI-powered creation tools that simplify editing and shooting.
With these innovations, the HUAWEI Pura 80 Ultra goes beyond being just a smartphone. It delivers pro-level camera performance that rivals multi-lens professional cameras. And the best part? All of that power fits right in your pocket.
Availability
The HUAWEI Pura 80 Ultra is available in the Philippines in Prestige Gold and Golden Black. You can get it at HUAWEI Online Store, Lazada, Shopee, and TikTok Shop for Php 89,990.
HUAWEI Philippines is also including a free HUAWEI Care+ Premium service package with every purchase of the Pura 80 Series. This gives the owners a more comprehensive and worry-free protection. This will cover accidental damage, battery replacement, priority service, and free collection or delivery. Basically, you will be getting up to Php 34,000 of savings.
This holiday season, HUAWEI Philippines is also running its Service Giving Season, which rewards device owners with exclusive perks and savings designed to keep every HUAWEI device in peak condition. The program runs from October 10 to December 31, 2025.
