HONOR Philippines has opened its 200th store in the country. The new location opened at SM City Manila on December 20, 2025.
According to HONOR Philippines, the 200-store count includes a mix of experience stores and kiosks across key locations in the country.
The newly opened store at SM City Manila serves as a full experience outlet, where customers can view and try HONOR smartphones and other smart devices. The opening event was attended by company executives, retail partners, and mall representatives, highlighting the importance of brick-and-mortar expansion for the brand.
The launch event also featured appearances by HONOR brand ambassadors Shaira Diaz and EA Guzman, who joined the store opening activities and interacted with mall visitors. Their presence aligns with HONOR’s ongoing strategy of combining retail expansion with brand visibility.
