iStudio Plus officially welcomed the iPhone 17 series to the Philippines with a massive midnight launch event at Bonifacio High Street, BGC.
The midnight event officially introduced the entire iPhone 17 lineup to the local market: the iPhone 17 Pro Max, iPhone 17 Pro, iPhone 17 Air, and the standard iPhone 17. Attendees were among the first to experience Apple’s A19 Pro chip, ProMotion display, enhanced durability features, and the new Center Stage front camera, all designed to elevate performance and creativity.
A Night of Music, Innovation, and Partnerships
The iStudio Plus iPhone 17 Midnight Launch drew hundreds of Apple fans and tech enthusiasts who gathered for an unforgettable night of entertainment and hands-on experiences. The event opened with a live DJ set from Nico Yabut, setting the energetic tone for the countdown to midnight.
Highlighting its theme of “The Power of Partnerships,” the event featured interactive product zones from iStudio’s partner brands, including HAVIT, Insta360, EcoFlow, SHOKZ, and UnionBank. Guests explored innovative accessories and power solutions that complement the iPhone 17 ecosystem, solidifying iStudio’s position as a hub for premium tech experiences in the Philippines.
Guests were also invited to engage with interactive experiences throughout the venue, including a custom iStudio Game Booth that offered prizes, vouchers, and freebies through a live bingo game. A major highlight was the live art showcase by renowned artist Raki, who created a piece on-site, symbolizing the fusion of technology and creativity.
The event also unveiled the RAKI x iStudio collaboration, a limited-edition line of accessories and merchandise available exclusively to iStudio customers who pre-ordered the iPhone 17.
Exclusive Offers and Unmatched Financing Options
The midnight event offered attendees access to some of the best iPhone 17 deals in the market. Partner banks and financial services rolled out 0% interest installment plans and special perks for customers purchasing during the launch.
- UnionBank led with a 0% interest for 24 months at cash price, plus Php1,000 cashback via UB PayEasy. The first five cardholders received AirPods 4, while new card applicants during the event were treated to complimentary coffee and doughnuts.
- BPI, PNB, Security Bank, and RCBC also offered flexible 3 to 24-month installment plans under their Buy Now, Pay Later programs.
- Home Credit provided 0% installment for up to 24 months, making the iPhone 17 more accessible to a wider audience.
- PLUSTRADE launched a trade-in program, allowing customers to exchange older iPhone models (including iPhone 16 series) for discounts of up to Php56,500.
Customer Rewards and Midnight Perks
In true iStudio fashion, the brand rewarded early customers with premium freebies and perks. The first 60 in line received free Shake Shack meals, while the first 30 walked away with exclusive accessory bundles valued between Php47,000 and Php71,000.
These offers reflected iStudio Plus’s dedication to rewarding loyal customers and providing more than just a purchase, a full experience that merges lifestyle, technology, and community engagement.
