Smart Communications, Inc. (Smart) has officially claimed the top spot as the Philippines’ leading wireless broadband provider in terms of subscriber base, registering over 430,000 customers nationwide by the end of the first quarter of 2025.
This milestone translates to a commanding 44% share of the wireless broadband market, surpassing its closest competitor’s 42% within the same period. The achievement marks a significant leap for the mobile services arm of PLDT Inc., reinforcing its reputation as a trusted and dependable network for Filipino consumers.
“This milestone achievement is a testament to our unwavering pursuit of customer satisfaction and network excellence. Our growing subscriber base and market leadership also reflect the trust our customers place in our network and our commitment to delivering world-class connectivity,” said Anastacio R. Martirez, Smart’s Chief Operating Officer.
Driving Connectivity in Fiber-Limited Areas with Smart Home WiFi
Smart’s impressive growth is driven in part by the strategic launch of its Smart Home WiFi brand. Specifically designed to serve families and communities in fiber-limited areas, Smart Home WiFi ensures inclusive digital access, empowering more Filipinos to participate in the online economy, education, and entertainment.
One of the key products under the Smart Home WiFi banner is the Smart 5G Max Turbo WiFi, a prepaid, plug-and-play device that offers instant connectivity for households, dormitories, and small offices. With the ability to connect up to 15 devices simultaneously, the 5G Max Turbo WiFi enables customers to experience fast, reliable internet without the need for a wired fiber connection.
Powered by Smart 5G for Seamless Online Experiences
Backed by the power of Smart’s award-winning 5G network, Smart Home WiFi provides customers with next-level wireless broadband capabilities. Whether it’s streaming HD content, uploading and downloading large files, online learning, remote work, or competitive gaming, users enjoy low latency and high-speed data performance.
As part of the PLDT Group, Smart continues to expand its 5G infrastructure nationwide. This is aligned with the group’s broader strategy to enhance its integrated network, ensuring more areas, including underserved communities, can benefit from future-ready mobile and broadband technologies.
Smart’s Customer-Centric Vision
Smart’s leadership in wireless broadband not only highlights the company’s strong service portfolio, but also underscores its customer-centric innovations. With the increasing reliance on mobile connectivity, Smart will introduce even more affordable, powerful, and accessible products to support every Filipino’s digital journey.
“The growth of our broadband subscriber base is just the beginning. Our customers can look forward to even more amazing products and innovative services as we continuously strive to delight them and cater to their evolving lifestyle needs—powered by our world-class network,” added Martirez.
Stronger Connectivity for Every Filipino
As digital transformation accelerates across the country, Smart remains steadfast in its mission to make reliable connectivity more accessible to all. With consistent investment in next-generation network infrastructure and customer-first innovations, Smart will not only maintain, but also strengthen its leadership in the wireless broadband space.
To learn more about Smart Home WiFi and other broadband offerings, visit www.smart.com.ph or follow Smart’s official social media pages for updates.
