Smart ended 2025 on a stronger success after posting a 5% quarter-on-quarter revenue growth in the fourth quarter. The improvement signals a turnaround in Smart’s wireless business.
Following a 2% revenue decline at the end of Q1 2025, Smart shifted its strategy toward value-led growth supported by targeted customer initiatives and digital offers. Smart’s fourth-quarter performance was primarily driven by higher Average Revenue Per User (ARPU).
Smart Prepaid recorded a 5% sequential ARPU increase, while TNT posted a 3% uplift during the same period. These gains reflect improved customer engagement through personalized digital promos and data-driven offers.
Subscriber momentum also improved. Smart added 606,079 net subscribers in the fourth quarter while maintaining churn at 2.5% by end-2025. Smart’s 5G expansion played a major role in its recovery. As of end-2025, Smart’s network supported 11.2 million 5G-latched devices, representing a 35% year-on-year increase. The wider availability of more affordable 5G smartphones contributed to an 88% surge in 5G data traffic.
Fixed Wireless Access revenues also grew 22% to PHP 1.8 billion for the full year, driven by rising demand for 5G wireless routers. Smart also secured the “Best Mobile Latency” recognition from Ookla based on first-half 2025 data, highlighting improvements in network responsiveness for livestreaming, mobile gaming, video calls, and digital payments.
