Smart reported a significant rise in 5G data traffic over the past year, driven by the company’s continued rollout of its 5G network across the Philippines.
According to Smart, average monthly 5G data traffic nearly doubled in 2023 compared to the previous year, with a 16% increase in the fourth quarter alone versus the prior quarter. The company attributed this growth to the increasing availability of more affordable 5G devices and strong adoption of its Postpaid Unli 5G Signature plans.
“As we deliver the best mobile experience, we ensure our offers are value-packed, relevant, and that the latest handsets are accessible for subscribers to upgrade,” said Alex O. Caeg, Head of Smart’s Consumer Wireless Business.
Enabling the surge in 5G usage is Smart’s mobile network, which recently earned recognition from Opensignal as providing the Philippines’ Best 5G Coverage Experience. Smart’s network covers 97% of the population and is part of PLDT’s integrated network spanning 1.1 million kilometers of fiber infrastructure.
“Coverage is key to 5G adoption. Our latest Opensignal award underscores our commitment to expanding our network nationwide. These efforts are paying off with our doubled 5G data traffic,” Caeg added.
The increase in 5G data consumption aligns with the PLDT Group’s broader goals of bridging the digital divide, providing connectivity, and supporting the UN’s Sustainable Development Goals and the Philippine government’s digitalization initiatives.
