TNT has received multiple honors at the 2025 International Business Awards (IBA), highlighting its creative marketing and brand engagement initiatives.
At the 22nd edition of the IBA, TNT secured a Gold Stevie Award for Brand Experience of the Year – Consumer for its TNT Petmaloop Challenge. The campaign brought together content creators from across the Philippines to showcase places that bring them joy using short-form video content, culminating in a continuous livestream that set a Guinness World Records title for the longest travel livestream.
Viral Campaigns and Global Recognition
TNT also received a Silver Stevie Award for Viral Marketing Campaign of the Year for its SIM Registration campaign. The initiative used humor and relatable storytelling to encourage subscribers to register their SIMs, generating over 100 million views across social media platforms through organic sharing.
The awards form part of the broader recognition earned by Smart and the PLDT Group at the same event.
