Beats has officially unveiled the Beats 360. It’s their all-new flagship over-ear wireless headphone featuring interchangeable ear and headband cushions. The headphones introduce custom acoustic hardware alongside the highest level of Active Noise Cancellation ever offered by Beats.
Beats 360 Introduces Swappable Performance Knit and UltraPlush Cushions
For the first time on any Beats product, users can customize their headphones using interchangeable modular cushion kits. The ear and headband cushions attach flawlessly and this allow listeners to mix and match colors and textures to reflect their style.
The company offers two distinct cushion materials, starting with breathable Performance Knit designed for active lifestyles and UltraPlush for plush everyday comfort. Additional cushion kits are available in six distinct colorways, including Black, Cloud, Pink, Sky, Navy, and Volt.
The headphones also introduce an IPX4 sweat and water resistance rating. This marks the first time an over-ear model from Beats carries certified splash resistance, ensuring long-term durability during exercise and daily commutes.
Up to 1.75x Stronger Noise Cancellation and Personalized Spatial Audio
Acoustics receive a ground-up redesign with custom-engineered drivers featuring sensitive three-layer diaphragms and dual neodymium magnets. This architecture delivers bass with low distortion across the entire frequency range.
Active Noise Cancelling performance sees a substantial improvement, delivering up to 1.75x more total noise cancellation than the Beats Studio Pro. A companion Transparency mode allows environmental awareness, while continuous Adaptive EQ optimizes frequency response based on individual ear fit.
Nine digital MEMS microphones handle noise cancellation and crystal-clear voice capture during phone calls. Listeners also benefit from Personalized Spatial Audio with dynamic head tracking, driven by an integrated accelerometer and gyroscope in the left earcup.
32-Hour Battery Endurance and Universal Cross-Platform Connectivity
Battery performance reaches up to 32 hours of continuous playback with Active Noise Cancellation or Adaptive EQ enabled. When using Transparency mode, listeners can expect up to 24 hours of endurance on a single charge.
Recharging is handled via USB-C, where Fast Fuel technology yields up to one full hour of listening time from a brief five-minute charge.
Powered by a custom Beats processing chip, the headphones offer native one-touch pairing and seamless feature parity across both iOS and Android platforms. Apple users receive native Siri AI and Find My integration, while Android owners enjoy Google Fast Pair and Find Hub.
Beats 360 Official Pricing, Launch Date, and Colorways
Beats 360 is available to order starting today for US$349.99 via apple.com in more than 100 countries, with retail store availability kicking off on September 24.
The headphones launch in four core colors: Black, Cloud, Pink, and Sky, each bundled with matching Performance Knit cushions and a woven ripstop travel case.
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