Shopee has marked the country’s holiday shopping season with an extraordinary 50x increase in orders on Shopee Live during its 12.12 Mega Pamasko Sale. As the gifting season started, the initial two minutes of the highly anticipated sale recorded an impressive 12 million items sold on Shopee Live across markets.
In the Filipino tradition of ‘monito-monita’ or the exchange of surprise gifts, which extends over several days, shoppers are turning to live-stream shopping on Shopee Live to fulfill their gifting needs amidst the holiday rush. This surge resulted in 46x more new buyers locally, collectively saving a substantial Php509 million, facilitated by extensive collaborations with brands and sellers.
As the year-end approaches, Filipinos also eagerly anticipate year-end bonuses, translating into opportunities for significant purchases, gifts for loved ones, or self-rewards after a year of hard work. Home & Living items emerged as the top best-selling category, followed by Women’s Apparel and Mobile Accessories.
The festive season also serves as a reason for some retail therapy, prompting Filipinos to refresh their wardrobes, prep for holiday parties, or kickstart skincare resolutions. This sentiment is reflected in a 5x uplift in orders for both the Fashion and Health & Beauty categories. Top-performing brands with the highest number of orders across the platform include Uni-Care, Maybelline, and Issy & Co., while o.two.o.ph, Uni-Care, and Lovito.ph garnered the highest number of orders on Shopee Live.
Despite the shopping spree, Filipinos exhibit financial prudence by stocking up on top-selling essentials such as face masks, organic baby wipes, and 3-in-1 twin coffee packs.
Moreover, the 12.12 Mega Pamasko Sale has been extended until December 15, 2023. Shoppers can still enjoy free shipping with a minimum spend of P0, exclusive 70% off on Pamasko Deals from a wide range of brands and sellers, and Shopee Mall Outlet deals offering discounts of up to 90% off.
Don’t miss out on the extended festivities and exciting offers!