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Smart and TNT Sweep Asia-Pacific Stevie Awards for Innovative Campaigns

Smart and TNT dominated the recent 2024 Asia-Pacific Stevie Awards, bagging four awards that recognize international businesses for their work across the Asia-Pacific region.

TNT took home two Gold Stevies. It earned the top prize for Innovation in Cause-related videos for its creative and viral SIM Registration campaign videos that encouraged the public to register their SIMs with humor. TNT also won Gold for Innovation in Content Marketing for its record-breaking TNT Petmaloop Challenge, which set the Guinness World Record for the longest travel livestream by having local creators highlight their hometowns on TikTok.

TNT additionally received a Silver Stevie for Innovation in Cross-Media Marketing for its FREE TikTok For All campaign that gave subscribers free access to the popular video app.

With Smart , the telco earned a Bronze for Innovative Achievement with the launch of the Smart Prepaid eSIM – the first prepaid eSIM offering in the Philippines that brings the future of mobile communications to more Filipinos.

With these four wins added to eight other Stevies for parent company PLDT, the PLDT Group becomes the most awarded Philippine telco of 2024 based on the average scores of over 150 global professionals who judged over 1,000 nominations.

Jam Ancheta
Jam Ancheta
Jam Ancheta likes to create content about tech. But he also hates tech.


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