Smart Communications, Inc. (Smart) delivered an unforgettable mobile experience during j-hope’s highly anticipated “Hope on the Stage” concert at the Mall of Asia Arena last April 12 and 13 by successfully showcasing its cutting-edge 5G Standalone (SA) technology.
More than just powering connections, Smart elevated the concert experience by introducing a next-level, differentiated mobile network that let subscribers enjoy seamless connectivity even in the middle of a packed arena.
Smart Demonstrates 5G SA Network Slicing at Jampacked Concert
5G Standalone (SA) technology enables network slicing, allowing Smart to optimize its infrastructure for specific applications, including prioritized network access for customers in crowded venues like concerts or large events. By leveraging this innovation, Smart subscribers at the j-hope concert were able to experience faster download speeds and more reliable connections despite the high data traffic inside the venue.
Random concertgoers equipped with 5G SA-capable devices had the chance to test the technology firsthand. Smart even configured these devices to display a special network ID, labeled “J-Hope Concert,” on the upper-left portion of the screen—highlighting the unique mobile experience made possible by the company’s pioneering 5G SA deployment.
“Our groundbreaking Smart 5G SA technology showcase marks a significant leap forward in our commitment to providing Filipinos with a world-class customer experience,” said Debbie Hu, Smart Head for Network Operations. “This technology unlocks a wealth of possibilities and immersive digital experiences meant to enrich the lives of our subscribers.”
Powered by Smart 5G Max for Uninterrupted Sharing
The 5G SA showcase at j-hope’s concert builds on Smart’s rollout of Smart 5G Max, an upgraded 5G experience offering enhanced speeds, lower latency, and prioritized network access. Smart subscribers shared how the service empowered them to stay connected throughout the concert.
“My parents wanted me to update them every hour because this was my first time attending a K-pop concert,” shared Elaine, a university student and BTS fan. “Thanks to Smart 5G, I was able to message them via SMS and Viber, and even post videos on TikTok and Instagram without lag.”
Another fan, Nic, who attended the second night, said he was relieved that Smart’s signal remained strong. “At other concerts, the signal drops and I get anxious in case no one can reach me. This time, Smart kept me connected so my family could contact me anytime.”
Subscribers also reported impressive performance from the Smart 5G SA demo units, noting faster internet speeds compared to regular 5G devices. Fans were able to upload photos and videos in real-time while enjoying j-hope’s electrifying setlist, including hits like “Mona Lisa,” “Sweet Dreams,” “More,” “On the Street,” “Mic Drop,” and more.
