Swatch and Audemars Piguet have officially introduced the Royal Pop. Instead of going for a traditional wristwatch design inspired by the Royal Oak, the Royal Pop arrives as a pocket watch-style timepiece with a lanyard and a playful look and colors.
The Swatch x Audemars Piguet Royal Pop comes in eight different colorways and features a compact 40mm case with an 8.4mm thickness. It uses Swatch’s Bioceramic material and carries a distinctive design from Audemars Piguet that can be removed from its frame, allowing users to mix and match with other frames. I am expecting from third party sellers as well.
One of the more unique details of the Royal Pop is its lanyard-based form factor, making it feel more like a wearable accessory or charm instead of a standard watch. Just like a Labubu. There is also a mini time circle in the middle in some colors. The collaboration appears to target a younger audience with its colorful finish and collectible approach and probably, a future owners of Audemars Piguet.
Inside, Swatch is introducing a manually wound Sistem 51 movement for the Royal Pop. Some variants even come with a small seconds display placed 90 degrees from the crown, which further reinforces the pocket watch concept behind the release. The movement is visible through the display case back and also features decorative pop art-inspired details.
The Swatch x Audemars Piguet Royal Pop is set to arrive in stores on May 16.