TNT and Smart lead the pack as the top mobile brands in the Philippines, according to a recent study conducted by Smart in partnership with market research firm NielsenIQ.
The study polled 1,175 Filipinos aged 18 to 60 who used and personally owned any mobile SIM from January 5 to April 3, 2023, and considered both single and multiple SIM users of mobile brands.
TNT takes the top spot
TNT emerged as the top mobile brand in the Philippines, with 46% of respondents claiming to own and use a TNT mobile SIM. This figure is significantly higher compared to the competition, further solidifying TNT’s position as the leading mobile brand in the country.
Meanwhile, Smart Prepaid and Sun Prepaid received 14%, and 1% of the respondents’ claimed ownership and usage, respectively.
Smart group leads in subscribers
Based on the same study, Smart Communications, Inc. (Smart) is the leading mobile group in the country with a combined 59% of respondents claiming to use its brands, which include TNT, Smart Prepaid, and Sun Prepaid. This figure is significantly higher compared to its competitors, which further cements Smart’s position as the top mobile group in the country.
By region, TNT leads mobile brands in terms of claimed users across all surveyed areas except Mindanao. TNT leads in the Visayas with 60% of the surveyed respondents claiming to own and use a TNT mobile SIM, followed by Balance Luzon with 46%, and the Mega Manila area (i.e., Metro Manila Area + Rizal + Palawan) with 39% claimed TNT SIM users.
On the other hand, TM leads in Mindanao with 54% claimed SIM users, followed by TNT with 41% claimed SIM users.
The study had a sample size of 329 respondents in Mega Manila, 438 in Balance Luzon, 194 in Visayas, and 214 in Mindanao.
Smart: The Philippines’ Fastest and Best Mobile Network
Smart was the fastest mobile network in the country in Q1 2023, according to a separate report by Ookla, the global leader in mobile and broadband network intelligence.
This adds to Smart’s back-to-back recognition as the Philippines’ Best Mobile Network for Q1-Q2 2022 and Q3-Q4 2022, also by Ookla. To clinch this rare citation, Smart won both the Fastest Mobile Network and Best Mobile Coverage awards within the same reporting periods of the firm, a first for a Filipino mobile operator.
Smart’s achievement ]as the fastest and best mobile network in the Philippines is a testament to its commitment to providing its subscribers with top-notch mobile services.
Smart’s continuous efforts to improve its mobile services have not gone unnoticed, as it has consistently topped Ookla’s rankings for two consecutive quarters. These recognitions show that Smart’s investments in upgrading its network infrastructure and technology are paying off, resulting in a better mobile experience for its subscribers.
