ASUS has reintroduced its ProArt laptop lineup in the Philippines, launching three new creator-focused devices aimed at professional content creators, filmmakers, designers, and digital artists.
The 2026 lineup includes the flagship ASUS ProArt P16, the limited-edition ASUS ProArt GoPro Edition PX13, and the convertible ASUS ProArt PX13. The launch signals ASUS’ renewed focus on the creator segment in the local market, where demand for portable, AI-capable production hardware continues to grow.
ASUS ProArt P16 Targets High-End Video and AI Workloads
Leading the new lineup is the ASUS ProArt P16, which is designed for high-performance creative workflows such as 4K and 8K video editing, 3D rendering, and AI-assisted content production.
The laptop is powered by the AMD Ryzen AI 9 HX 370 processor and includes an integrated 50 TOPS neural processing unit (NPU) for local AI workloads. Moreover, graphics are handled by an NVIDIA GeForce RTX 5080 Laptop GPU, while memory can scale up to 64GB LPDDR5X and storage reaches 2TB SSD.
It also features a 16-inch 4K ASUS Lumina Pro OLED touchscreen display with a 120Hz refresh rate, HDR peak brightness of up to 1,600 nits, and 100% DCI-P3 color coverage. The panel is Pantone Validated and factory-calibrated to Delta E < 1, placing it squarely in the professional color-accurate display category.
The ProArt P16 will retail in the Philippines for Php289,995.
ProArt GoPro Edition PX13 Adds Convertible Design and Workflow Tools
The second device in the lineup, the ASUS ProArt GoPro Edition PX13, is a limited-edition 13.3-inch convertible co-developed with GoPro.
Powered by the AMD Ryzen AI Max+ 395 processor, the device features a 50 TOPS NPU, 128GB LPDDR5X memory, and 1TB SSD storage. Its 3K ASUS Lumina OLED touchscreen supports stylus input and can rotate 360 degrees for laptop, tent, stand, and tablet modes.
A notable addition is the GoPro-specific workflow integration, including a dedicated GoPro Hotkey and native StoryCube media software that supports 360-degree video organization and editing.
The ProArt GoPro Edition PX13 is priced at Php209,995 and includes an ASUS Pen 3.0 and an exclusive protective sleeve.
ProArt PX13 Brings AI Computing to a Smaller Form Factor
Rounding out the series is the ASUS ProArt PX13, a 13.3-inch convertible designed for creators who require mobility without sacrificing processing power.
Like the GoPro Edition, the PX13 runs on the AMD Ryzen AI Max+ 395 processor with a 50 TOPS NPU, but it is configured with 32GB LPDDR5X unified memory and 1TB SSD storage.
The device weighs 1.39kg and includes a 3K OLED touchscreen, stylus support, military-grade durability, and AI-powered software such as StoryCube and MuseTree for creative asset management and concept generation.
The ProArt PX13 will launch at Php164,995.
AI Tools Become Standard Across the ProArt Line
Across all three models, ASUS is expanding the role of on-device AI in content creation.
Each laptop includes StoryCube, an AI-based media organization platform that automatically tags and sorts video and photo assets, alongside MuseTree, a visual ideation tool designed for prompt-based creative concept development.
ASUS has also integrated DialPad across the lineup, allowing creators to adjust editing parameters such as timeline scrubbing, brush size, and exposure using gesture-based controls.
The move reflects a broader shift among PC manufacturers toward embedding AI capabilities directly into creator hardware, reducing reliance on cloud-based processing for tasks like transcription, scene detection, and content organization.
Pricing and Availability in the Philippines
The 2026 ProArt laptops will be available through authorized ASUS Concept Stores in the Philippines in the coming weeks.
Pricing is set as follows:
- ASUS ProArt P16 (H7606): Php289,995
- ASUS ProArt GoPro Edition PX13: Php209,995
- ASUS ProArt PX13: Php164,995
All models also include software bundles such as Adobe Creative Cloud, CapCut, Microsoft Office 2024, and Microsoft 365 Basic, alongside a two-year international warranty and one-year accidental damage protection.
With the return of ProArt to the Philippine market, ASUS is strengthening its position in the premium creator laptop segment, where AI performance, display fidelity, and portability are becoming increasingly central to buying decisions.
