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Cebuano breadwinner wins brand-new Toyota Land Cruiser in Smart’s Holideals promo

A 29-year-old breadwinner from Cebu is now the proud owner of a brand-new Toyota Land Cruiser ZX after winning the grand prize in Smart’s Holideals raffle promo. Jimboy Nuiñez of Lapu-Lapu City, Cebu, bested millions of participants across the country in the holiday campaign, turning what he thought would be a simple entry for a smartphone into a life-changing moment.

“I signed up for the promo right after getting a new Smart eSIM. I didn’t even realize the grand prize was a car,” said Nuiñez, a loyal Smart subscriber since 2017. “When I got the call, I honestly thought it was a scam. It took a while to sink in, but I’m so glad I answered!”

As the eldest among five siblings, Jimboy has long taken on the responsibility of supporting his family. Winning the Land Cruiser is not just a personal victory but also a gift that benefits his entire household. “I’m incredibly grateful to Smart. This is a life-changing moment, and I’m excited for my family’s adventures with this car,” he added.

Thousands of Winners Nationwide

The Holideals promo ran from November 2024 to January 2025 and was Smart’s big year-end way of giving back to its subscribers through daily and weekly prizes. Thousands of Smart users enjoyed instant data freebies and digital vouchers, while others took home premium gadgets through weekly raffle draws.

Prizes included top-tier smartphones such as the iPhone 15 Pro Max, Samsung Galaxy S24, and ZTE Blade A75 5G, along with vouchers from Viu, Foodpanda, and other lifestyle brands. The campaign capped off with Nuiñez winning the Toyota Land Cruiser ZX, valued at over Php 5 million, as the grand prize.

Smart’s Commitment to Rewarding Subscribers

“This promo reflects our commitment to putting our customers first,” said Alexis B. Winters, AVP and Head of Smart Customer Development Group for VisMin. “At Smart, we strive to go beyond providing exceptional network experiences. We want to give back to our loyal subscribers through meaningful rewards and memorable experiences.”

Smart’s Holideals campaign is part of the company’s continued efforts to connect with its users and deliver more than just connectivity. The initiative aligns with the PLDT Group’s broader mission to empower Filipinos through the best mobile network, recognized for its speed, reliability, and award-winning customer service.

More Promos Coming Soon

Mobile users can expect even more exciting promos and giveaways from Smart in the coming months. To stay in the loop and enjoy exclusive offers, users are encouraged to download the Smart App via Google Play Store or Apple App Store, and follow Smart’s official social media pages on Facebook, Instagram, and X (formerly Twitter).

For Nuiñez and many others, the Holideals promo was more than just a holiday perk, it was an opportunity that transformed lives.

Ciara Alarcon
Ciara Alarcon
With a Bachelor of Arts in Journalism degree, Ciara started her career in tech, covering local & international events, reviewing the latest gadgets, writing tech lifestyle updates, and more.

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