HONOR Philippines has announced a new entertainment partnership with Studio Viva to kick off the promotion for the upcoming HONOR 600S smartphone.
The collab is an original drama reel titled The CEO’s New Jowa, set to premiere on October 1, 2026, alongside the official Philippine debut of the handset.
Krissha Viaje and Guji Lorenzana star in romance drama captured on HONOR 600S
Directed by Joy Aquino, the drama reel stars popular screen personalities Krissha Viaje and Guji Lorenzana in an engaging romantic workplace narrative.
To demonstrate the smartphone’s camera credentials, select scenes throughout the series were filmed directly on the HONOR 600S, integrating real-world video capture into the storytelling.
We have seen smartphone manufacturers experiment with short film formats before, and producing dedicated drama reels for social platforms offers an organic way to showcase mobile videography.
The production also serves as an early preview of the imaging hardware, AI enhancement tools, and design aesthetic packed inside the new device.
Philippine premiere date, launch broadcast, and upcoming availability
Audiences can stream The CEO’s New Jowa beginning October 1, 2026, across the official social media channels of HONOR Philippines.
The drama premiere will coincide with the formal unveiling of the HONOR 600S, where complete technical specifications, local retail pricing, and preorder promos will be announced.
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