Lenovo has been officially named as the Official Technology Partner of FIFA, marking a high-profile sponsorship that spans the FIFA World Cup 2026 and FIFA Women’s World Cup 2027. The announcement, made during Lenovo’s annual Tech World event, solidifies Lenovo’s role as FIFA’s premier technology partner, bringing their cutting-edge products and innovations to two of the world’s most-watched sports events.
A Major Opportunity to Elevate the Fan Experience
The agreement positions Lenovo to amplify its global brand presence among billions of football fans. The partnership is set to offer fans enhanced experiences both in-stadium and through global broadcasts, with Lenovo’s advanced tech integrated into all aspects of the tournaments. The collaboration aligns with FIFA’s commitment to making football accessible and engaging to people around the world by using data-driven solutions to enrich gameplay and fan engagement.
Yuanqing Yang, Lenovo’s Chairman and CEO, expressed his enthusiasm for the collaboration, highlighting the company’s ability to support FIFA’s ambitious goals through smarter technology. “Lenovo is proud to support FIFA’s vision of leveraging technology to elevate the game, enhance the fan experience worldwide, and foster innovation that levels the playing field. Our AI-driven technology will be front and center, showcasing the transformative power of smarter technology on a global stage,” said Yang.
Technology to be Integrated Across the 2026 and 2027 Tournaments
Lenovo’s vast array of products and solutions, including ThinkPad laptops, Motorola smartphones, servers, and its latest AI-powered innovations, will play a central role in the upcoming tournaments. As an essential element of FIFA’s digital strategy, Lenovo’s technology is set to enhance real-time data sharing, fan engagement, and analytics. In addition, Lenovo’s equipment will ensure that both tournaments benefit from stable, fast, and advanced technology infrastructure.
Gianni Infantino, President of FIFA, spoke to the significance of technology in modern sports, noting that “Data and technology combined help us to know fans better, and we will use it to create unparalleled and unforgettable fan experiences at the FIFA World Cup 2026 and FIFA Women’s World Cup 2027.” He added, “In Lenovo, we have a partner who will support us as we evolve and innovate, investing in digital technology and artificial intelligence for future generations.”
A First for Lenovo and FIFA
This partnership represents the first time Lenovo has worked with FIFA, though the company has an established record of supporting global sporting events with technology solutions. Known for powering many major sporting properties worldwide, Lenovo continues to expand its portfolio with its partnership with FIFA. The 2026 and 2027 tournaments will provide a significant opportunity for Lenovo to showcase its innovations to a global audience.
As FIFA’s technology partner, Lenovo aims to use its expertise in AI, data analytics, and advanced devices to support FIFA’s goals of increasing accessibility, enhancing gameplay, and enriching the fan experience. Through the FIFA World Cup 2026 and FIFA Women’s World Cup 2027, Lenovo and FIFA will also work together to bring fans closer to the action than ever before, supporting the evolution of football through innovation.
With Lenovo’s involvement, both tournaments are set to be transformative, offering fans around the globe new ways to connect and interact with the sport they love.
Meanwhile, for more updates on the partnership and upcoming tournaments, fans can follow Lenovo’s and FIFA’s official channels.
