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Upgrade your home entertainment experience with Sony’s BRAVIA XR A80J OLED TV

Sony brings your most wanted cinematic experience to the comfort of your home with the new BRAVIA XR A80J OLED TV.

The new BRAVIA TV comes with Sony’s Cognitive Processor XR, allowing the device to intelligently detect, enhance, and analyze focal points of each scene. With this, the device can produce a more natural sense of depth and realism, providing users with an immersive viewing experience.

The TV flashes detailed shadows and clearer pictures through better contrast and clarity through its XR Picture and XR OLED Contrast Pro. It has XR TRILUMINOS Pro, too. This helps reproduce movie scenes with richer color. Meanwhile, non-4K contents appear close to 4K resolution through XR 4K Upscaling.

Moreover, its XR Motion Clarity improves motion viewing by ensuring smooth, bright, and blur-free scenes.

The TV delivers top-notch sound quality, too. For instance, its 3D Surround Upscaling improves the surround sound of the movie you’re watching. On the other hand, its Acoustic Surface Audio+ lets the TV produce sound directly from the screen.

In addition, it has pre-installed streaming apps to access a wide range of movies and TV shows.

Other notable features include its Auto HDR Tone Mapping, Auto Genre Picture Mode, and a 120Hz high refresh rate.


The new Sony BRAVIA XR A80J 4K OLED TV is now available in the Philippines.

Here are the pricing details of the BRAVIA XR A80J 4K OLED TVs:

  • 77-inch – Php277,799
  • 65-inch – Php133,399
  • 55-inch – Php99,999

Consumers can get it through Sony Authorized Dealers and its official stores on Lazada and Shopee.

So, are you getting one? Let us know what you think in the comment section below!

Ciara Alarcon
Ciara Alarcon
With a Bachelor of Arts in Journalism degree, Ciara started her career in tech, covering local & international events, reviewing the latest gadgets, writing tech lifestyle updates, and more.


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