Climate crisis drives parental decisions—HP study finds

In a recent global study, HP has unveiled the significant impact of the climate crisis on parental decisions, ranging from everyday choices to long-term family planning. The research highlights how concerns about climate change have transformed parents’ lives and purchasing habits worldwide.

Climate Concerns Shaping Family Perspectives

According to the study, an overwhelming 91% of parents express concerns about the climate crisis, leading to tangible changes in their lifestyle choices. More than half of the respondents (53%) state that climate change has influenced their perspectives on family size, impacting their decisions to have more children.

Preference for Sustainable Companies

The research reveals that many parents favor companies that take action to address climate change, with 64% indicating a preference for sustainably sourced products. Furthermore, sustainable company practices play a significant role in the purchasing habits of 60% of parents, demonstrating their willingness to seek out environmentally friendly options.

Balancing Sustainability and Rising Costs

Despite acknowledging the rising cost of living (84%) and perceiving environmental practices as time-consuming (57%), parents remain committed to making sustainable choices. This commitment reflects a growing awareness of how decisions made within the home can impact communities and the environment.

Corporate Responsibility and Accountability

While parents take personal action, they also believe that companies have a substantial role to play in addressing climate change. Most respondents (51%) hold companies accountable for climate action, emphasizing their responsibility in driving sustainable practices.

HP’s Sustainable Impact

In alignment with its commitment to sustainability, HP has released its 22nd annual Sustainable Impact report, highlighting its progress in environmental and social goals. Notable achievements include an 18% reduction in absolute carbon footprint since 2019 and a 55% reduction in single-use plastic packaging compared to 2018. Additionally, HP has taken steps to counteract deforestation and accelerate digital equity, reaching over 21 million people with its initiatives.

Recognizing young learners’ challenges in accessing education, HP has collaborated with organizations such as Atayde Foundation and Teach for the Philippines (TFP) to bridge the digital divide. HP aims to empower students and foster digital equity through initiatives like providing learning kits in remote communities and supporting teacher development programs.

Meanwhile, with a vision to become the most sustainable and just technology company, HP has set ambitious Sustainable Impact goals in areas such as Climate Action, Human Rights, and Digital Equity. The company’s comprehensive approach includes initiatives to achieve a net-zero carbon value chain, promote a circular economy, and drive equality and empowerment globally.