The FIBA Basketball World Cup 2023, held in Manila, concluded on September 10 after more than two weeks of thrilling basketball action. This event, hosted by the Philippines, saw the world’s top teams competing for basketball supremacy, and it left fans and organizers alike lauding the world-class coverage and unforgettable moments it provided.
Record-Breaking Opening Match and “Pearl” Debut
The tournament opened with a historic match between Gilas Pilipinas and the Dominican Republic at the Philippine Arena on August 25, 2023. This game set a new FIBA World Cup record for live attendance, with an astounding 38,115 fans witnessing the spectacle.
Additionally, the event introduced the world to “Pearl,” the first Filipino Digital Human. This groundbreaking creation, a collaboration between Smart-PLDT, NTT Data, and MediaQuest, added a unique dimension to the tournament.
MVP Group of Companies: A Team Effort
The success of the FIBA Basketball World Cup 2023 was made possible through the dedicated efforts of the entire MVP Group of Companies. Andreas Zagklis, Secretary General of the International Basketball Federation (FIBA), commended the organization for exceeding expectations in terms of drama, fan engagement, social media impact, and the overall experience.
Cignal TV played a pivotal role in staging the games and providing world-class coverage. They harnessed their expertise in event production and sports broadcasting to create an unforgettable spectacle for the global audience.
Fans across the Philippines had the opportunity to enjoy the games through 238 watch parties hosted in 92 locations nationwide, organized by Cignal TV in collaboration with malls and barangays.
For viewers at home, multiple options were available, including free-to-air channels on TV5 and One Sports, Pay TV channels One Sports+ and PBA Rush, and Cignal and SatLite pay-per-view services.
Moreover, Cignal TV’s OTT streaming platform, Pilipinas Live, offered uninterrupted coverage of all 92 games. This innovative sports app enhanced the viewing experience with unique features such as multi-camera views, behind-the-scenes content, and the fan stream feature.
Sienna G. Olaso, Cignal TV’s First Vice President and Head of Channel and Content Management, highlighted their commitment to delivering top-tier coverage using state-of-the-art equipment. Olaso, who also served as Broadcast, Media, and Ceremonies Head for FIBA LOC, emphasized their dedication to providing the best game coverage.
A Culmination of Hard Work by the MVP Group
Jane J. Basas, President and CEO of Mediaquest Holdings and Cignal TV, emphasized that the successful hosting and broadcast of the FIBA Basketball World Cup 2023 was the result of years of hard work and collaboration within the MVP Group.
Basas expressed her gratitude to all the partners involved, including FIBA, SBP, Smart-PLDT, and the production and broadcast teams from Cignal. She also extended her appreciation to the volunteers who contributed to the event’s success.
Future Endeavors for Cignal TV
With the triumphant conclusion of the FIBA Basketball World Cup 2023, Cignal TV is now focused on further enhancing its world-class production and broadcast capabilities. Their upcoming endeavors include the 19th Asian Games in Hangzhou, China, and the 2027 FIBA World Cup in Qatar.