Simplus has launched its “Live Young with Simplus” campaign in the Philippines as part of its fifth anniversary celebration, highlighting self-expression and modern living while introducing a series of community activities, experiential events, and consumer promotions.
The home appliance brand said the campaign aims to encourage young adults to create comfortable and functional living spaces that suit their everyday lifestyles.
Donny Pangilinan leads ‘Live Young’ campaign
As part of the campaign, Simplus named Filipino actor Donny Pangilinan as its Philippine ambassador.
According to the company, Pangilinan represents the campaign’s focus on independence and modern living, encouraging young consumers to build homes that reflect their personalities and daily routines.
Simplus joins Circus Music Festival 8
To mark its anniversary, Simplus participated as an official sponsor of Circus Music Festival 8, held at Parklinks in Pasig City.
The company partnered with Automatic Centre to stage “The Simplus Fair,” an interactive booth where festivalgoers were able to explore the brand’s home appliances, take photos, and experience selected products between musical performances.
Meanwhile, the brand also hosted a separate “Live Young” product experience for content creators and influencers. The event featured dedicated Kitchen, Personal Care, and Home Living zones, allowing attendees to test products and create content while experiencing the appliances in simulated home settings.
Donation drive supports Taguig school
Beyond its anniversary activities, Simplus also partnered with the National Book Store Foundation, Inc. for a donation drive benefiting Capt. H. Francisco Elementary School-Annex.
Held on July 13, the initiative provided school supplies, classroom materials, and selected Simplus appliances to help improve the school’s learning environment ahead of the new academic year.
Anniversary promotion encourages customer participation
As part of the celebration, Simplus is inviting consumers to share their own “Live Young” moments on social media by posting a photo or short video featuring their product.
Selected participants will receive prizes that include a Fifth Anniversary Product Gift Package, a Simplus coffee maker, or a Simplus vacuum cleaner.
The company also noted that its products come with at least a one-year free replacement warranty, providing additional after-sales support for customers.
Brand continues expansion in Southeast Asia
The brand was founded in Thailand in 2021 and offers small home appliances across the kitchen, home living, and personal care categories.
The company said it has served more than 18 million households across Southeast Asia, guided by its philosophy of “Beautiful Life, Affordable Price” and the slogan “Live Young, Live Beautiful.”
Consumers interested in learning more about the campaign and anniversary activities may visit Simplus Philippines’ official social media pages or the company’s official website.
