Sony intros Alpha 7 IV next-gen hybrid full-frame camera

Sony launched the new Alpha 7 IV interchangeable lens camera and two new flashes, the HVL-F60RM2 and HVL-F46RM.

INTRODUCING THE NEW ALPHA 7 IV NEXT-GEN HYBRID FULL-FRAME CAMERA

The new Alpha 7 IV is a hybrid camera that delivers outstanding image quality and an enhanced video experience.

Users can expect to enjoy superior image quality as the camera sports a newly developed 33MP full-frame back-illuminated Exmor R CMOS image sensor. In addition, it has an impressive Wide ISO sensitivity range, which is expandable to ISO 50-204800.

It has a 15-stop dynamic range, allowing a wide expressive range, while its Creative Look settings create natural-looking outputs for both stills and video.

The new camera can also track subjects with its Real-Time Tracking and 759 phase-detection AF points.

ENHANCED WORKFLOW WITH ALPHA 7 IV

Sony packed the device with various connectivity features, such as Bluetooth and 5GHz/2.4GHz WiFi.

It also comes with a Shot Mark feature, allowing access to the marked scenes in a video clip, within the camera, and on Sony’s Catalyst Browse/Prepare applications.

Other connectivity features include its UVC and UAC, turning the Alpha 7 IV into a high-performance live streaming camera when connected to a computer or smartphone.

SONY LAUNCHES NEW HVL-F60RM2 AND HVL-F46RM FLASHES

The brand also introduced wireless flashes that offer precise control, enhanced high-speed and intuitive operability.

Both flashes have upgraded continuous shooting flash performance, up to 200 times at 10 frames per second for the HVL-F60RM2 and 60 times for the HVL-F46RM.

Other system benefits of HVL-F60RM2 and HVL-F46RM with an Alpha camera include:

• Flash parameters controlled directly from the menu of a compatible camera
• Flash control linked to camera face detection
• Automatic correction of white balance based on the color temperature information from the flash

AVAILABILITY

The price and pre-order details of Alpha 7 IV, HVL-F60RM2, and HVL-F46RM in the Philippines will be announced soon.

Meanwhile, you can visit this link to learn more about the products.