Aside from checking out OPPO’s manufacturing facility in Shenzhen, China, we also had a mobile photography workshop at OPPO HQ which is still located in Shenzhen, China. The workshop was headed by Dr. King Bai, OPPO’s Hardware Director and he’s been leading the company’s R&D Team for innovations and new technology. And we learn some things about OPPO and how they improve their camera on both the front and rear cameras of the smartphone.
One of the things that Dr. Bai has said that OPPO is focusing on is the software and algorithm. Well, Dr. Bai is right because as you can see, there are a lot of smartphones that are using the same hardware but you can see different quality right? Well, because the beauty of those shots not only came from the hardware but also from the software and algorithm. You need to have an effective algorithm for the camera to produce and process a better shot.
Another one is the camera module of the smartphone. OPPO is working hard in perfecting their camera module and also customizing their sensor to bring a better camera experience for OPPO smartphones. And yes, their customization is so deep down that’s why they have more control in their camera and its hardware. They’re also developing sensors and modules along with Sony that’s why OPPO can bring camera a better camera experience than other smartphones with the same sensor. For example, the R9s’ imx398 sensor can receive 2x more light and faster 40% focusing speed compared to other smartphones with the same camera sensor.
OPPO is also the pioneer of different technologies including the world’s first beautify which can be found on the OPPO Y701 back in 2012. And their focus on selfie-centric smartphones has also helped the brand grow their market share in India in where there was a 9x growth selfie-centric smartphone sales volume.
Well, these are just some of the interesting things that we learned when we visited their HQ at Shenzhen, China. Now we know that OPPO is an innovator in some technologies that we are enjoying right now, expect that the company can offer more exciting innovations and new technologies for the market soon.