NBA, vivo forge multi-year marketing partnership in PH

The National Basketball Association (NBA) and vivo have proudly announced an extensive multi-year marketing partnership, marking the return of vivo as the Official Smartphone of the NBA in the Philippines.

This collaborative agreement builds upon a previous successful partnership in the Philippines, where vivo served as an official partner of the Jr. NBA, the NBA’s renowned global youth basketball program, and NBA 3X Philippines, a thrilling 3-on-3 basketball tournament featuring both men’s and women’s teams, complete with interactive fan activities and authentic NBA entertainment.

Elevating the Fan Experience

Through this strategic alliance, vivo will take on the role of the Presenting Partner of NBA All-Star Voting in the Philippines. This platform empowers fans to cast their votes for the NBA All-Star Game starters through the NBA App and NBA.com. Additionally, vivo will reprise its position as an official partner of NBA 3X Philippines presented by Mountain Dew, an upcoming event anticipated later this year.

Exciting Promotions Await Filipino Fans

As part of the collaboration, vivo has exciting promotions in store for fans in the Philippines, offering them the chance to secure authentic NBA prizes. Beyond this, the NBA and vivo will collaboratively develop engaging content for the NBA’s localized Facebook and TikTok pages in the Philippines.

Mae Dichupa, NBA Philippines Senior Director of Global Marketing Partnerships, expressed her excitement, saying, “We’re thrilled to welcome vivo back to our growing roster of marketing partners in the Philippines and align with a brand that shares our commitment to innovation. Our collaboration with vivo represents an excellent opportunity to elevate the NBA experience across digital, retail, and events, and showcase vivo’s smartphones as a convenient and ideal device for fans to immerse themselves in the excitement of the NBA.”

Fostering Community and Innovation

The partnership also underscores vivo’s dedication to innovation and its recognition of sports as a powerful platform to unite communities and inspire positive change. The collaboration with the NBA provides an avenue for vivo to deepen the connection between its brand and the world of sports.

Basketball fans in the Philippines can also explore and shop for official NBA merchandise at the NBA Stores located at SM Megamall and SM Mall of Asia, as well as online at NBAStore.com.ph.

Meanwhile, for the latest NBA news and updates tailored for fans in the Philippines, visiting www.nba.com, downloading the NBA App, and following the NBA on Facebook, X, and TikTok is the way to go.