The Samsung Galaxy Note7 has been under fire for complaints of battery explosions. The product has been recalled in the market twice.
In a recently conducted consumer survey by E-commerce platform Branding Brand from October 12 to 13 involving 1,000 people who have had used, owned, or experience a Samsung mobile phone at least once in their lifetime.
The survey has revealed that 40 percent of these people are “done” with Samsung smartphones especially after the company who is the leading smartphone brand failed to quickly resolve a product problem in the past few months.
The survey also suggests that there is a probability of 30 percent of Samsung phone owners to purchase an iPhone, while 8 percent will more likely convert to Google Pixel and the remaining will choose to continue using an Android device from another brand.
Some respondents still like the idea of using Android because of familiarity and convenience even though they’re disappointed with Samsung. Respondents who are android users from both surveys are likely to consider other android devices such as the Sony Xperia Z5, LG G5, and photography ace Huawei P9.
A similar survey was also conducted by Branding Brand after the Samsung Galaxy Note 7 recall on 21-22 September that yielded a dropout result of 34%. This number has since increased by 6% to 40% after the announcement of the global shutdown in production of the Samsung Galaxy Note 7