IDC has just released their report for Q2 2022 and vivo has just joined the list of the top 5 smartphones in the Philippines according to the recently released IDC quarterly mobile phone tracker. Despite the decrease of QoQ in smartphone shipment, vivo still managed to record a 335.4% increase in shipments for the quarter.
The entry-level smartphones — vivo Y15s and the Y15a are responsible for the market comeback of vivo in the Top 5 position. These entry-level smartphones also reinforced the brand’s position in the ultra low-end segment and to reach a broader target audience. Partnerships with relevant brands and events such as the PUBG Turbo Cup Challenge also helped vivo to compete in the mobile gaming market.
vivo has also launched a growing roster of smartphones including the co-engineered with ZEISS photography masters vivo X80 series and the powerful vivo T series smartphones.
Next half of the year will be exciting for vivo as the brand is slated launch a few more devices in its lineup.
